| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong; Marc Oliver Opresnik |
| Edition: | 18 |
| Year: | 2021 |
| ISBN-13: | 9781292341132 (978-1-292-34113-2) |
| ISBN-10: | 1292341130 (1-292-34113-0) |
Principles of Marketing 18th 18E Philip Kotler Gary Armstrong
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