| Title: | Advertising and Promotion: An Integrated Marketing Communications Perspective |
| Author(s): | Michael A. Guolla; George E. 8elch; Michael A. 8elch |
| Edition: | 6 |
| Year: | 2017 |
| ISBN-13: | 9781259272301 (978-1-259-27230-1) |
| ISBN-10: | 1259272303 (1-259-27230-3) |
Advertising and Promotion 6th 6E Michael Guolla
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