| Title: | Advertising and Promotion; An Integrated Marketing Communications Perspective |
| Author(s): | George E. Belch; Michael A. Belch |
| Edition: | 11 |
| Year: | 2018 |
| ISBN-13: | 9781259548147 (978-1-259-54814-7) |
| ISBN-10: | 1259548147 (1-259-54814-7) |
Advertising and Promotion 11th 11E George Belch
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