| Title: | Essentials of Marketing: A Marketing Strategy Planning Approach |
| Author(s): | Joseph P. Cannon; William D. Perreault; E. Jerome McCarthy |
| Edition: | 18 |
| Year: | 2024 |
| ISBN-13: | 9781266124983 (978-1-266-12498-3) |
| ISBN-10: | 1266124985 (1-266-12498-5) |
Essentials of Marketing A Marketing Strategy Planning Approach 18th 18E
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