| Title: | Advertising and Integrated Brand Promotion |
| Author(s): | Thomas Clayton O’Guinn; Chris T. Allen; Richard J. Semenik; Angeline Close Scheinbaum |
| Edition: | 7 |
| Year: | 2015 |
| ISBN-13: | 9781285758442 (978-1-285-75844-2); 9781285187815 (978-1-285-18781-5) |
| ISBN-10: | 1285758447 (1-285-75844-7) |
Advertising and Integrated Brand Promotion 7th 7E
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