| Title: | Essentials of Marketing; A Marketing Strategy Planning Approach |
| Author(s): | William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy |
| Edition: | 14 |
| Year: | 2015 |
| ISBN-13: | 9780077861049 (978-0-07-786104-9) |
| ISBN-10: | 0077861043 (0-07-786104-3) |
Essentials of Marketing 14th 14E William Perreault
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