| Title: | Advertising and Integrated Brand Promotion |
| Author(s): | Thomas Clayton O’Guinn; Chris T. Allen; Angeline Close Scheinbaum; Richard J. Semenik |
| Edition: | 8 |
| Year: | 2019 |
| ISBN-13: | 9781337110211 (978-1-337-11021-1) |
| ISBN-10: | 1337110213 (1-337-11021-3) |
Advertising and Integrated Brand Promotion 8th 8E
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