| Title: | Services Marketing; Integrating Customer Focus Across the Firm |
| Author(s): | Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler |
| Edition: | 7 |
| Year: | 2018 |
| ISBN-13: | 9780078112102 (978-0-07-811210-2) |
| ISBN-10: | 0078112109 (0-07-811210-9) |
Services Marketing 7th 7E Valarie Zeithaml
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