| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong; Sridhar Balasubramanian |
| Edition: | 19 |
| Year: | 2024 |
| ISBN-13: | 9781292449364 (978-1-292-44936-4) |
| ISBN-10: | 1292449365 (1-292-44936-5) |
Principles of Marketing 19th 19E Philip Kotler
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