| Title: | Marketing Communications: A European Perspective |
| Author(s): | Patrick De Pelsmacker; Maggie Geuens; Joeri Van den Bergh |
| Edition: | 7 |
| Year: | 2021 |
| ISBN-13: | 9781292327891 (978-1-292-32789-1) |
| ISBN-10: | 1292327898 (1-292-32789-8) |
Marketing Communications A European Perspective 7th 7E
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