| Title: | Marketing channel strategy |
| Author(s): | Robert W. Palmatier; Louis W. Stern; Adel I. El-Ansary |
| Edition: | 8 |
| Year: | 2015 |
| ISBN-13: | 9781292060460 (978-1-292-06046-0) |
| ISBN-10: | 1292060468 (1-292-06046-8) |
Marketing channel strategy 8th 8E Palmatier
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