| Title: | Advertising Campaign Strategy; A Guide to Marketing Communication Plans |
| Author(s): | Donald E. Parente; Kirsten L. Strausbaugh-Hutchinson |
| Edition: | 5 |
| Year: | 2015 |
| ISBN-13: | 9781133434801 (978-1-133-43480-1) |
| ISBN-10: | 1133434800 (1-133-43480-0) |
Advertising Campaign Strategy 5th 5E Donald Parente
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