| Title: | Essentials of Services Marketing |
| Author(s): | Jochen Wirtz |
| Edition: | 4 |
| Year: | 2023 |
| ISBN-13: | 9781292425191 (978-1-292-42519-1) |
| ISBN-10: | 1292425199 (1-292-42519-9) |
Essentials of Services Marketing 4th 4E Jochen Wirtz
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