| Title: | Essentials of Marketing: A Marketing Strategy Planning Approach |
| Author(s): | William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy |
| Edition: | 17 |
| Year: | 2021 |
| ISBN-13: | 9781260260373 (978-1-260-26037-3); 9781264024063 (978-1-264-02406-3) |
| ISBN-10: | 1260260372 (1-260-26037-2); 1264024061 (1-264-02406-1) |
Essentials of Marketing 17th 17E William Perreault
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