Title: | Basic Marketing; A Marketing Strategy Planning Approach |
Author(s): | William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy |
Edition: | 19 |
Year: | 2015 |
ISBN-13: | 9780078028984 (978-0-07-802898-4) |
ISBN-10: | 0078028981 (0-07-802898-1) |
Basic Marketing; A Marketing Strategy Planning Approach 19th 19E
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