| Title: | Principles of Marketing |
| Author(s): | Philip Kotler; Gary Armstrong |
| Edition: | 17 |
| Year: | 2018 |
| ISBN-13: | 9780134492513 (978-0-13-449251-3) |
| ISBN-10: | 013449251X (0-13-449251-X) |
Principles of Marketing 17th 17E Philip Kotler
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