| Title: | Marketing Research Essentials |
| Author(s): | Carl McDaniel, Jr.; Roger Gates |
| Edition: | 9 |
| Year: | 2016 |
| ISBN-13: | 9781119239451 (978-1-119-23945-1) |
| ISBN-10: | 1119239451 (1-119-23945-1) |
Marketing Research Essentials 9th 9E Carl McDaniel
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