| Title: | MKTG; Principles of Marketing |
| Author(s): | Charles W. Lamb; Joseph F. Hair, Jr.; Carl McDaniel |
| Edition: | 11 |
| Year: | 2018 |
| ISBN-13: | 9781337116831 (978-1-337-11683-1); 9781337116800 (978-1-337-11680-0) |
| ISBN-10: | 1337116831 (1-337-11683-1) |
MKTG; Principles of Marketing 11th 11E
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