| Title: | Marketing Strategy: Text and Cases |
| Author(s): | O.C. Ferrell; Michael D. Hartline; Bryan W. Hochstein |
| Edition: | 8 |
| Year: | 2022 |
| ISBN-13: | 9780357516300 (978-0-357-51630-0) |
| ISBN-10: | 0357516303 (0-357-51630-3) |
Marketing Strategy Text and Cases 8th 8E Michael Hartline
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