| Title: | Marketing Concepts and Strategies |
| Author(s): | Sally Dibb; Lyndon Simkin; William M. Pride; O.C. Ferrell |
| Edition: | 8 |
| Year: | 2019 |
| ISBN-13: | 9781473760271 (978-1-4737-6027-1) |
| ISBN-10: | 1473760275 (1-473-76027-5) |
Marketing Concepts and Strategies 8th 8E Sally Dibb
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