| Title: | Contemporary Advertising and Integrated Marketing Communications |
| Author(s): | William F. Arens; Michael F. Weigold |
| Edition: | 15 |
| Year: | 2017 |
| ISBN-13: | 9781259548154 (978-1-259-54815-4) |
| ISBN-10: | 1259548155 (1-259-54815-5) |
Contemporary Advertising Integrated Marketing Communications 15th
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