| Title: | Advertising: An Integrated Marketing Communication Perspective |
| Author(s): | George E. Belch; Michael A. Belch; Gayle Kerr; Irene Powell; David Waller |
| Edition: | 4 |
| Year: | 2020 |
| ISBN-13: | 9781760422400 (978-1-76042-240-0) |
| ISBN-10: | 1760422991 (1-760-42299-1) |
Advertising An Integrated Marketing Communication Perspective 4th 4E
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