| Title: | A Preface to Marketing Management |
| Author(s): | J. Paul Peter; James H. Donnelly Jr. |
| Edition: | 14 |
| Year: | 2015 |
| ISBN-13: | 9780077861063 (978-0-07-786106-3) |
| ISBN-10: | 007786106X (0-07-786106-X) |
A Preface to Marketing Management 14th 14E
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